Marrgon's New Mission Focus On Competitors’ Simple Weaknesses

Marrgon Accepts the Challenge in Beating Competition by Satisfying the Customer

Many companies nowadays try to beat the competition by offering aggressive low prices or making a strong marketing campaign (which usually they fail to evaluate), but the most important aspect in which they should focus on, and which many have forgotten, is beating others by directly improving what other brands lack. A company can have an outstanding sales volume, valuable employees, a large number of franchises, but surely any of these couldn't have been achieved if it weren't for customers. Every time it is decided that focus should be placed on an area, entrepreneurs need to remember, that at the end of the day, it's people who they are dealing with.

Marrgon, convinced of this philosophy, decided to carry research on comments customers had over similar products before its first product launch. Founders, Miguel Alejandro and Miguel Angel, were surprised what they were able to conclude: most critic reviews were claiming that the products sold failed in some way to perform the task they were mainly built for. For example, considering a charging cord for any electrical device, it’s offered in different colors, lengths and any other extra feature the supplier can add, but they forget about the main reason a person would buy it: to charge an electrical device.

Analyzing the situation, Marrgon made the decision of adding this new concept, “simplicity”, to its mission, in which it compromises itself to selling products that, in first place, are able to perform the main task they were built for, leaving additional features for future stages in the business cycle that will allow it to aim resources at them.