2 Characteristics of Marrgon’s Luggage Lock’s Price: New and Low

The Company Places a New Price on its Lock in Order to Penetrate the Market and Gain its Piece of Marketshare

Vacation season is over now and people are focusing on back to school related activities, and what may seem like a lost season for high sales volume for luggage locks, Marrgon sees it as an opportunity to penetrate the market and win a place in the buyers’ universe. Although they were launched in mid-July, a special summer season where people travel, being a relatively new company made things challenging for the brand to position itself quickly and get significant volume and traffic. Nevertheless, founders are now focusing on getting advantage of the opportunity they see in this low season: position themselves in the market.

Lately, 5 star reviews have arrived to the lock’s listing and it can be seen the acceptance they’ve had together with some particular uses customers have given them, which have helped the product start driving some traffic to its listing. Additionally, on the Amazon marketplace, a special metric to be aware of is ranking, so it was decided that the new price for the luggage lock would be dropped down to $9.99 for a specific time with the purpose of generating some volume and increase the listing’s ranking inside the e-tailer site. It’s important to note that the time the new price is going to be available wasn’t defined, for what it would be convenient to take a look at this product and take advantage of what is being offered before it’s too late. The company tries to communicate all these changes to customers, and as an easy way to do it, they tend to release this information through their Facebook page, where people can be updated on what’s going on to take the most out of the events Marrgon is launching.

The company’s founders, brothers Miguel Angel and Alejandro, believe these strategies will help them attract new customers and add them to their base with the premium customer service they pride on offering. This is a new market they’re addressing and consider the luggage lock is a product that will help them learn about customers and their needs in the area, opening the possibility of further expansion through similar items that will cope with the business’s mission: provide everyday solutions.