Marrgon’s New Category: Garden Decor

Marrgon is Approaching Garden Decor as One of its Potential Market Niches

Marrgon’s founders had been talking about potential new markets for their products, but they had not taken a decision regarding a specific product category; they just had two main general options that they were considering, which are sports and home decor. Fortunately enough, upon deep research and market analysis, as well as their preferences, they have decided on entering the home decor category, specifically about gardens, to be more accurate.

Research has shown that families that have a house that they like and which they feel comfortable living in, makes them happier and surprisingly enough, promotes them to be in a good mood. Marrgon has found an opportunity with this issue, since the company founders think that they can bring appealing and aesthetic products to their customer base, and can reach new and more numerous buyers targeting the market of garden decor. They have come to the conclusion that people are willing to buy various garden ornaments in order to make it more appealing for themselves while they sit on their backyard to enjoy the silence of a beautiful, calm evening to read a book or, who knows, even have a deep romantic conversation with a loved one. This also has the advantage that visitors will feel comfortable when coming over to their house, which makes it very important for some people who love receiving positive comments about their garden or their house in general.

A new market definitely represents challenge to the company, but Marrgon has a bold economist on their side which helps them make market analysis, marketing decisions, launch budget calculations as well as other important observations that help by increasing the possibilities of making a vastly successful launch. The company defines a successful launch as one that has the opportunity of impacting a large number of people in a positive way. Businesses should always have the mission of serving the greatest amount of people possible and adding value to them, since the satisfaction of them builds a good reputation, increases their life quality and will ultimately bring an economical benefit to the company if done well.