Holiday Season Conversion Rates Boost

Marrgon is Feeling the Conversion Rate Boost this Holiday Season

It is very common for e-commerce companies to have a sales boost due to higher traffic during the holiday season, which is considered since early November until the end of December. However, what is not very common, is to also see an increase in conversion rates, which is Marrgon's case. A conversion rate is basically what percentage of people buy a product out of the people who view the product's listing. This is a very important indicator, since it can tell a company a bunch of valuable information, like whether its price is competitive or not, if the images are compelling, if the description is complete, etc. A company can test how a change on the images or description or any other component of the listing affect its conversion rates, and this can help the product to be more profitable. Sometimes, for example, the company makes a change on the images and they can know if the customers find them more or less helpful by looking at the conversion rates in a determined period of time.

The increase in conversion rates that Marrgon is experiencing is very exciting for the company's founders, Miguel Alejandro and Miguel Angel because it gives them the chance to serve more people and simultaneously get more people to know the brand. This Holiday Season will potentially serve to finance Marrgon's future projects, which include the launch of new products and the opening of different market niches, as well as the further development of the categories they are already in.

Marrgon is thankful for all the people that have made this possible and that are giving them the chance to show them the great customer service that distinguishes them from any other company. Marrgon is looking forward towards what the future holds, and will continue working on improving their conversion rates, because the optimization of this indicator guarantees a higher profitability for the company as well as a higher customer satisfaction.