Marrgon On Its New Advertising Campaign
- Marrgon
- Jan 20, 2016
- 2 min read
Marrgon is About to Start a New Advertising Campaign on Facebook in the Near Future
Marrgon is about to start paying traffic outside of Amazon in the near future. The company has been doing Amazon Ads since it was established and started selling on that platform, and the results they have had with those ads have been fortunately very positive thanks to the training that they have received from Amazing Academy. However, with the goal in mind of reaching a larger audience, Marrgon is diversifying its external paid traffic sources to Facebook first, with possibilities of also expanding to other platforms in the near future.
This approach will give the company the opportunity to direct a larger amount of traffic to its listing, with possibilities of converting that traffic into happy and loyal customers and grow its client base. Facebook has been one of the most popular paid traffic sources not only for e commerce sites, but to brick and mortar shops as well, and this attracted Miguel Ángel and Miguel Alejandro, Marrgon’s founders, into Facebook Ads, hoping to find a profitable source in it.
Diversifying external traffic sources helps the company to not only depend on Amazon for its sales and traffic, but also on other companies as well. The conversion rates of Amazon Ads always tend to be higher than those outside said platform, because people on Amazon are already predisposed to purchasing and have high confidence on the platform as well, not to mention their enormous prime members base, which brings recurring customers to Amazon sellers. However, the company has analyzed that it is near the limit of traffic that they can get from Amazon paid traffic itself, and has looked outside for other external traffic sources, and after some research has found that Facebook, with the right professional Ad Campaign and knowledge, is the best alternative to good conversion rates outside of Amazon, and can get the company closer to achieving its mission.
Comments