Golden Canary: Marrgon’s New Brand

One More Step is Taken Towards the New Market Marrgon Wants to Enter

Lately, news have been circulating telling that Marrgon has abandoned the products with which it entered the Amazon marketplace and that it has adventured to a new market searching to offer high-end products in the “Lawn and Garden” category. The company is still in transition to this area and just last week it took a step forward, it created a new brand for their Rain Chains: Golden Canary; which, to what is known, will embrace the outdoor products sold mainly for decoration.

Brothers and founders, Miguel Alejandro and Miguel Angel, explained the reason and meaning for choosing Golden Canary as the name of the brand that will represent their products. The word “Golden” makes reference to the shine that’s characteristic of the rain chains they sell; while “Canary” was chosen to represent nature, as it is intended for the new products to be offered to be able to enhance home decor using nature as an element of it. So far, the brand name will be primarily used for the rain chains currently offered by the company, but there’s a possibility that soon new products within the same category are going to be marketed under the same Golden Canary name.

Marrgon announced that soon it will share it’s new objective, composed of its revised mission and vision, which will be headed in a new direction that’s different from the current path they were following with their past products; in addition, the company will be releasing a news article in which it will invite people, or past customers, to be part of a reviewing group that will have exclusive access to Marrgon’s new products in exchange for their honest feedback.