This is What Makes Golden Canary Different

Jul 7, 2016

2 min read

A genuine desire to serve and create value for people is what makes the Golden Canary brand different. Co-founder Miguel Angel, who deals with customer support and all human relations subjects of the business has been working since the very first day on making this characteristic the one that distinguishes the brand. In fact, at the end of July, customers will be able to know what Miguel is talking about, as he included in every Rain Chain a small card presenting the brand and its philosophy, which was inspired by J. C. Penney and reads as follows: “Every great business is built on friendship”.

This belief, Miguel explains, is set up to be placed into practice with both, the business’s suppliers as well as its customers. He believes that doing business is not just about a transaction, it’s about a relationship, a human interaction in which Miguel always tries to go for Win/Win or no deal; a practice, he shares, that has always brought him positive results. That’s why he prides himself on the customer support Golden Canary offers, as buyers can be 100% sure that if any issue arises, it will be in the best interest of the representative who helps them to solve the situation in a way that’s best convenient for them.

The business has been continuously growing and as discussed in previous posts, upgrades have been made to the Golden Canary Copper Rain Chains and the price as well has been adjusted to the market environment; both changes directed towards creating more value for customers. And as the brand continues to grow, Miguel is aware of a challenge that soon will come and that involves the area where he finds passion, customer service. He’s been preparing a set of values he wants to share with future employees, the same ones he currently uses to run the customer support area; because he acknowledges that unlike any other “numbers” task within the business that can be systematized with a manual, helping customers achieve their interests has to be systematized through a set of principles.