New Rain Chain Promotion for Reviewing Purposes

The Brand Will Give 20 People the Opportunity to Try the New Product

As part of Marrgon’s strategy to grow its lawn and garden market share through its Golden Canary brand, it was decided two months ago that two new rain chain models would be launched in July. Unfortunately, one of the two variations showed some challenges during manufacturing and just one will be able to make it online the next week: the Golden Canary Rain Chain with Tea Crockery Cups.

Getting a product live and selling it’s an interesting endeavor and one of the first things that the brand is going to do is manage a 20 rain chain giveaway for reviewing purposes, together with an initial low price during the launching phase.

On the online world, reviews are an important element of any product that’s being sold; as it represents credibility for the brand and provides future buyers with comments and experiences that other people have had with the given item, in this case, the rain chains. So founders and brothers, Alejandro and Miguel, are glad to announce that they’re willing to accept requests from people who are already their customers (have bought any other Golden Canary Rain Chain before) or anyone who currently follows the brand’s Facebook page.

Initially, Marrgon used some focus groups and paid services to find people who were willing to receive the item at a promotional price (most of the time for free) for reviewing purposes; but Miguel wants to take advantage of the situation and use it as a way to build a relationship with his audience. Although a professional reviewer profile is not required (like it was on previous product launches), people who apply must somehow show they comply with three characteristics: he/she is a garden or landscaping enthusiast, has a grasp of what sustainability is, and has a habit of shopping online and writing descriptive and accurate reviews of the purchased item.

Being a garden or landscaping enthusiast is important as these people are the ones who really will enjoy the product. Second, making reference to “having a grasp of what sustainability is”, Miguel refers that people should be interested as well on using the chain as an item to make their garden sustainable. Rain chains help direct water from the rooftop to a rain barrel so it can be stored and used later, specially for watering plants. This is both good for the garden (natural, nutrient rich water) and the environment (water conservation). And finally, as the person would receive the new Tea Crockery Shaped Cup Rain Chain for free, he/she needs to offer some proof he/she will be willing to leave an honest and descriptive review.

So to be ready and prepared for this promotion, as soon as the new all pure copper rain chain arrives next week, Miguel will be sure to announce through Golden Canary’s Facebook page that spots for applying to review the item are available. He’ll be receiving emails to talk with applicants and is excited to have the opportunity to build relationships with the brand’s followers.