Should You Buy From Small Businesses?

This Is What You Can Expect From Them

Lately, there has been a change in the way business is conducted. The era of super big multinational companies is over. Don’t get me wrong, what I mean is that nowadays there is plenty more options (products and services) to choose from than there were in the past. Globalization and the internet boom during the 90s decade led to an expansion in communication a way the world had never experienced before. This interconnectedness allowed individuals to have information at their fingertips and opened a wide range of opportunities, from which e-commerce stands out. It provided people with a way of offering products and services to the world from their homes without the costs that a “normal” brick and mortar business would have incurred.

And how are these businesses breaking with the old and well established competition? By taking care of an area that was difficult to attend while expanding rapidly when the internet and its ease of communication were not that common: customer service. I’m not saying small businesses don’t provide quality services and products, but I do emphasize in the point that, knowing the size of their competitors, they are conscious that customer support is an area they can improve that doesn’t require a large capital.

I would like to share with you an example using the brand I co-founded with my brother, Golden Canary; which is owned by our business Marrgon. Golden Canary is focused on commercializing esthetic home products and its main objective is directed towards environment conservation through the eco-friendly manufacturing, distribution, and functionality of its products; and the heart of it comes from Marrgon, its parent business, where customer service and support meet to give birth to what I like to call customer experience.

I like to define customer experience as everything you feel from the moment you’re watching our copper rain chains, when you purchase, during the delivery of your product, after the installation, and while interacting with the item. Add to that, the comfort you are able to feel when you know we back our products 100%. We find a pleasure in helping you solve any issue that might have arisen in the way that’s most convenient for you. That is what’s valuable to us and what we believe in; and to back our promises with actions, we offer a 365 Day Money-Back Guarantee no questions asked. We do it as a way to let you know that we’re confident on our products as well.

Just as Golden Canary by Marrgon, there are plenty of small businesses out there who offer great products with an outstanding service. This is why I mentioned earlier that the era of the few big multinational companies is over. More people are letting their inner entrepreneur emerge and I believe that if everyone does it to offer their talent, products, and services as a way to create value for others and the world (the only way to true success in my opinion), this is how all humanity progress and moves on to be better off.